Those familiar with Omnitronics will associate their suite of mission-critical communications equipment and dispatch systems with a rusty red brand identity reminiscent of the Australian outback’s red iron-rich dirt that has inspired the organization’s passion for rugged and reliable systems that withstand the harshest of conditions, no matter what. After 35+ years in operation, Omnitronics has expanded its footprint globally with systems installed in over 35 countries worldwide.
The re-brand is a strategic decision, with the company deliberately moving away from the rusty-red color scheme to a modern, fresh, blue corporate identity.
“It was time to align our brand’s visual identity to the modern, global organization we have become. We’re not only an Australian organization anymore, we are a global company now, with global solutions, and we feel our new brand identity reflects that well, states Omnitronics Global Marketing Manager Tina Mucha.
Omnitronics CEO John Florenca adds, “Our commitment to high quality, long lasting and reliable systems remains but we want our customers and partners to know that we are evolving from an engineering house to a genuine and trusted partner of software and services. We’re proud of our history and we’re excited about the opportunities that are arising from changes in technology and our industry”.
The re-brand is being rolled out globally in March 2019.
About Omnitronics
Omnitronics is a world leader in the design, manufacture, and supply of mission-critical communication systems.
Specializing in Digital Radio Management, Dispatch, Interoperability, and Radio over IP, our products and solutions operate 24/7 in the control centers and radio infrastructures of some of the world’s most vital organizations.
Operating for over 30 years, Omnitronics has an international network of distributors and resellers spanning the USA, UK, Europe, Australia, and Asia.
Florida (USA) based Omnitronics INC is a wholly owned subsidiary of Omnitronics Pty. Ltd. Australia.
