Rocky...

...has launched the Every Season Every Reason social media contest, encouraging Rocky footwear consumers to share via Instagram (@RockyBoot) videos of the exciting places their Rocky boots take them. Fans are encouraged to post videos of themselves in Rocky Boots from all walks of their lives, hunting excursions, personal adventures or work responsibilities with the hashtag #EverySeasonEveryReason. Rocky will then provide a link in the comments of each video where the entrant can claim their video and officially register to win. The grand prize is a Bad Boy Buggies All-Terrain Vehicle valued at $15,000 and a Rocky gear package valued at $1,000.