Appleton, WI, March 23, 2025—Armament Systems and Procedures (ASP), a leading provider of law enforcement equipment and tactical training, has hired Shea Russell as the new Director of Sales for the Midsouth US region. Russell will be responsible for law enforcement agency and distributor relationships in New Mexico, Texas, Oklahoma, Arkansas and Louisiana. His territory also includes Mexico and Latin America.
Mr. Russell comes to ASP with over 30 years of leadership experience, having served in the Department of Defense as well as multinational corporations. After retiring from the Marine Corps as an infantry Lieutenant Colonel, Russell worked in various sales executive roles with government contractors and other private sector companies.
Armament Systems’ Vice President of Sales, Daryell Harmon, says that Russell is a welcome addition to the company’s team: “Shea has an exceptional background on both the military and civilian side,” says Harmon, “and comes to us with the customer-facing experience and leadership skills that we value.”
Russell resides in Texas, which will be his base of operations in his new role at ASP.
About ASP: “Protecting Those Who Protect”
ASP is a leading manufacturer and supplier of Batons, Restraints, LED Lighting, OC and Training products to the law enforcement industry. The company has stood for innovative designs, flawless function and an unmatched standard of service since Kevin Parsons, PhD, founded the company in 1976. ASP holds more than 150 product patents and provides almost $2 million in free training each year to law enforcement professionals. ASP is ISO 9001:2015 certified, ANSI FL1 compliant and is a founding member of the Portable Lights American Trade Organization (PLATO). All products are designed in the United States.
